Top 5 Film & Television Apps on iOS in Nigeria: Q1 2023

In Q1 2023, the performance of the top five Film & Television apps on iOS in Nigeria revealed interesting trends in downloads, revenue, and active users. Here’s a detailed look at the data sourced from Sensor Tower.

Netflix saw a varied performance in weekly revenue, peaking at approximately $600 during the week of February 13. Downloads fluctuated, reaching a high of about 16.8K in mid-January. Meanwhile, active users experienced a gradual decline from around 135.9K at the start of the quarter to 118.8K by the end of March.

MX Player showed a steady increase in downloads, starting from 1.5K at the end of December and peaking at 5.2K in early January. Active users steadily rose throughout the quarter, beginning at 1.8K and ending at approximately 2.7K. Revenue for the app remained negligible, with only minor spikes.

Amazon Prime Video experienced significant fluctuations in weekly revenue, with the highest peak reaching around $8.6K in mid-February. Downloads also showed variability, peaking at 6.4K in late January. Active users saw a notable increase from 23.3K at the start of the quarter to over 31.7K by the end of March.

DStv Stream had consistent download numbers, with a peak of 4.6K in mid-January. Active users demonstrated a steady trend, starting at 55.5K and peaking at approximately 63.3K in late February. Revenue for this app was not a significant factor during the quarter.

MyGOtv maintained a steady download rate, with a notable spike to 4.5K in mid-February. Active users consistently increased, starting at 54.5K and reaching around 60K by the end of March. Like DStv Stream, revenue was not a prominent metric for MyGOtv during this period.

For more detailed insights and data, visit Sensor Tower.